Work is ongoing to remodel the Target store at Hollymead Town Center in Albemarle County to accommodate an expanded grocery section, a company official confirmed this week.
The new section will be within the store’s existing footprint, Target spokeswoman Jamie Bastian said this week.
Although most of the Minneapolis-based retailer’s revamped stores already feature the basics — milk, bread, eggs and pre-packaged frozen meals and snacks — the food selections at the expanded stores also feature fresh produce, meat and an expanded variety of prepackaged baked goods.
The project began in December and completion is expected in late March. Bastian did not specify the cost of the Charlottesville project, but said remodeling a typical general merchandise Target store to incorporate the expanded grocery section costs between $2 million and $4 million. The remodeled area in most stores is typically 10,000 square feet.
“In addition to adding grocery as part of the remodels, we will also be refreshing our beauty, home, shoe and baby departments,” Bastian said by email.
The Hollymead store, which is 140,377 square feet, opened in July 2005. The land and building were most recently valued at $13.8 million, according to county records.
Lynchburg’s Target is also adding a grocery section and the Culpeper Target store completed the grocery expansion this past fall.
“We began rolling out the program in 2008 and anticipate it will continue to be a successful initiative,” Bastian said. “To date, we have completed 875 expanded food assortment remodels, out of 1,767 Target stores total.”
Market analysts say Target faces serious competition for market share in the crowded grocery and one-stop-shopping field dominated by big box titan Walmart. Competition will also be close to home for the Hollymead store, which shares the shopping center with full-service grocery retailer Harris Teeter.
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