Re: “Here comes the CAT” (The Daily Progress, March 3):
Here’s an idea. Instead of spending money repainting “Charlottesville Transit Service” buses and replacing 400 signs with a new logo for CTS, spending some $100,000 in the process, give the money to the school system, police department or fire department. This would save some programs or positions that are badly needed.
I have some questions about the CTS logo change. Couldn’t this logo change be done when the economy improves instead of now when money is badly needed in other vital areas? As long as the buses are clean and in good running condition, why spend money on paint and signs for a new logo this year? Is anyone really going to be upset if the new buses have a different logo from the current ones for a while? Will I remember when I see the new logo that the colors reflect the council’s vision of an environmentally friendly, sustainable city? How environmentally friendly and sustainable is our city?
How many people riding the bus even care what the logo is — and what was wrong with the easily recognized smiling sun logo anyway? Why was an Arizona-based marketing firm paid to develop this logo instead of a Virginia firm? Where does the black cat idea come from? Do we have panthers in our area, and are we hoping to frighten people into using the transit service? How will the community directly benefit from this rebranding strategy? Why were the opinions of many on the Metropolitan Planning Organization ignored on this? Why aren’t more people listening to Councilor Satyendra Huja and Supervisor Dennis Rooker on just about any government subject affecting Charlottesville and Albemarle County?
Don’t our government officials have more important things than bus logos on which to spend their time?
I guess I will never understand government.
Terry Nackley
Albemarle County
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